One membership platform. From everyday operations to organisational intelligence.
CRM, web, member portal and API handle the membership experience. Context, AI, Operations and Digital Specialists help your teams understand what is happening and act on it.
MemEx brings together two connected platforms, both built by Wattle: the Experience Platform - CRM, Web, Member Portal and API - and the Intelligence Platform - Context Engine, AI & Reasoning, Operations and Digital Specialists.
The platform
Explore every part of MemEx
Experience Platform
Intelligence Platform
CRM
MemEx CRM
Manage members, applications, renewals, CPD, events, governance and finance in Dynamics 365, configured around your membership model.
Website
MemEx Web
Run your public website on Umbraco, with joining, bookings, directories and other journeys connected directly to MemEx.
Portal
MemEx Member Portal
Give members one place to renew, pay, manage CPD, book events and update their details.
API
MemEx API
Connect payments, finance, learning and the rest of your technology estate through a maintained API.
Intelligence
MemEx Intelligence
Investigate what is happening across the organisation and turn what you find into decisions and action.
Context Engine
Context Engine
Give AI the terminology, relationships, rules and organisational context it needs to understand what your information actually means.
Operations
Operations
Turn findings and recommendations into accountable action, with clear ownership, status and outcomes.
Digital Specialists
Digital Specialists
Apply MemEx Intelligence to real membership work through specialists focused on specific tasks, questions and decisions.
What makes MemEx work as one
Four foundations keep MemEx working as one connected platform rather than a collection of separate systems.
One interface
The website, the portal and every system you connect work against the same versioned interface. Integration is defined, tested and maintained in one place.
One identity layer
Member identity runs through Azure AD B2C, so a member signs in once and is the same person everywhere — on the public site, the portal and in the CRM.
Your data in your tenant
Your data stays in your own Microsoft tenant - Dataverse for structured membership data, Azure Blob for documents, and Azure AD B2C for member identity.
Built and supported by Wattle
MemEx is developed, implemented and supported by Wattle’s UK-based team, keeping platform knowledge within one accountable partner.
See how every part connects
Book a demo and we’ll walk you through the full platform using realistic membership data and scenarios.