Merren
Membership Specialist
MemEx Intelligence connects AI to your organisation’s data and context, helping your team understand what’s happening, why it matters, and what to do next.
MemEx Intelligence is the intelligence platform within MemEx, combining Context Engine, AI & Reasoning, Operations, and Digital Specialists capabilities. It works alongside the MemEx Experience Platform or connects into the systems you already use.
AI with a job to do
Digital Specialists focus on distinct areas of membership work, each with their own remit and expertise, all powered by MemEx Intelligence.
Membership Specialist
Events Specialist
Staff Assistant
What it looks like
Ask a Digital Specialist a real membership question and it can bring together your data, organisational context, and supporting evidence to work through the answer, show what it found, and highlight where information is missing.
"Why has member retention dropped in our London region?"
The answer shows that member retention in the London region has fallen below the national average, with the biggest drop among Associate members of three to five years’ standing. It also shows that the decline began around the same time as an increase in membership subscription costs.
It shows the evidence behind the finding, including membership and renewal records, subscription pricing and membership grade information.
It also highlights what is missing. No exit survey responses have been recorded for the London region since March, so while the data shows where and when retention has fallen, it cannot yet tell us why those members chose not to renew.
Architecture
Give AI the terminology, rules and organisational context it needs to understand what your information actually means.
Bring together the right data, evidence, and context so AI can work through questions, explain what it finds, and identify what matters.
Apply MemEx Intelligence to real membership work through our Digital Specialist AI Agents focused on specific tasks, questions, and decisions.
Turn findings and recommendations into accountable action, with clear ownership, status and outcomes.
BUILT DIFFERENTLY
MemEx Intelligence can work with your terminology, policies, membership structures and organisational context, rather than asking AI to make sense of raw data on its own.
Answers include the evidence used, where the information came from and where important gaps remain, so your team can see what the answer is based on, challenge it where needed and make decisions with more confidence.
Organisational context is kept separate from the AI models that use it, protecting the investment you make in building it as AI technology evolves.
Where it works
Use the same organisational context, recommendations and support across the systems and experiences you already use.
Give Digital Specialists access to relevant organisational context when your team works with them in Microsoft Teams.
Bring context, recommendations and intelligence into the member and organisation records your team works with every day.
Use organisational context when exploring questions, trends, findings and recommendations in more depth.
Use relevant context to support more informed and personalised member experiences.
Use the same organisational context with the AI tools you already run, rather than starting again from scratch.
Operations
Operations keeps the useful work moving after an answer is found. Findings, decisions and actions stay together so they can be picked up, followed through and referred back to later.
It also keeps the reasoning behind decisions available over time, so even as your teams change, the knowledge behind those decisions stays with the organisation.
Proof
MemEx Intelligence is already used across our support, delivery and account management teams to investigate questions, bring together evidence and support day-to-day decisions.
It was built to solve problems we had ourselves, and it now forms part of how we run Wattle every day.
Book a demo to see how MemEx Intelligence uses your organisation’s own data and context to answer questions, surface what matters, and support better decisions.